What’s a social media audit?

Let’s face it, working in social media is relentless: producing content, generating fresh ideas, keeping up with trends… Amidst all this, it’s easy to lose sight and stop questioning the fundamentals.

Is our strategy still effective? Do people genuinely enjoy what we’re sharing? Who exactly is our audience now? The positive news is that there’s a straightforward solution: conducting a social media audit. 

Short version: A detailed analysis of your social channels.

Longer version (but with nice bullet points): A step-by-step breakdown to understand your…

• Content: Which formats perform best, which topics spark engagement, which captions convert.

• Audience: Who’s following you, how old they are, and how they interact with your content.

• Competition (of course): What they post, when, and how they do it.

A proper audit helps you spot improvement areas in your strategy and make smarter, clearer decisions.

When should you do a social media audit?

A social media audit isn’t just helpful when you are onboarding a new client or putting together a proposal. 

It’s also useful when results drop, and you don’t know why, when you are not sure about your strategy, or just as part of your routine every six months. 

Get a free audit