BACKGROUND

 

OBDEC is an international jewelry line consisted of beautiful pieces including stones, textured metals, and exquisite shapes.

 

 

CONSTRAINTS

 

OBDEC was seeking to debut their line at AMCONYC F|W 2016 to gain social exposure and brand awareness.  They were seeking to make a splash doing something different and strategized.

 

SOLUTION

 

AMCONYC produced a presentation, in which guests were able to get up close and personal to view the items on models and purchase off the runway. AMCONYC filled the guestlist with bloggers, influencers and buyers. AMCONYC cast models, created and executed hair makeup looks and styled the show.  In addition, AMCONYC promoted OBDEC presentation show via social media and public relations.

 

RESULTS

 

AMCONYC secured features for OBDEC with Fashion Week Online, ABC, NY1 & New York Fashion Weekly Magazine.

 

“AMCONYC helped me a lot with branding. First comes branding and then comes sales. My presentation opened the right doors to explore a new level. After my presentation, every celebrity in Caracas (Venezuela) wanted to wear my jewelry, my IG got 300 new followers and I also had many TV and Radio interviews, featured on magazines in Venezuela.”