BACKGROUND

 

Lavanya Coodly is a brand designed to resonate with the urban woman who is bohemian at heart. It speaks to the curious minded woman who is open to new experiences and confidently expresses her personal style.

 

CONSTRAINTS

 

Lavanya was seeking to increase her numbers in sales, brand awareness and develop a new lookbook for clientele purposes. With a small client list and a limited social media following, she was seeking email marketing and social media lists adequate enough to keep her brand growing.

 

 

 

SOLUTION

 

Lavanya approached AMCONYC to produce her S|S 17 Collection.  In addition to production and full coordination, AMCONYC cast models, created and executed hair & makeup looks and styled the show.  In addition, AMCONYC promoted Lavanya Coodly’s show using social media, public relations, and email marketing.  AMCONYC was able to secure several press placements including New York Rag and Fox 59.

 

 

RESULTS

 

By working with AMCONYC, Lavanya grew their social media followers by 5%. As well as their connections by meeting a substantial amount of influencers to help gain more awareness to the brand. Since Lavanya’s show, she has continued to pursue a relationship with us, participating in two AMCONYC's Annual Pop-Up Shops in NYC and LA and will be joining us again for our Spring Pop-Up Shop in NYC.

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 “We received beautiful video footage and images from behind the scenes and on the runway for creating a lookbook and uploading on our website or posting on our Social media channels. There were several creatively shot images from behind the scenes. All these are sales pitch worthy, undoubtedly.” - Lavanya, Designer