BACKGROUND

 

KUR is an authentic women’s ready-to-wear brand launched by Kasuni Rathnasuriya in 2009. KUR expresses the sense of freedom and serenity. Since inception, KUR has been an icon of handmade craft with finer detail for the contemporary woman with an aspiration for a hallmark product.

 

 

CONSTRAINTS

 

KUR was seeking to debut their line at AMCONYC F|W 2016 to gain social exposure and brand awareness as well as broadening their exposure buy securing press placements.

 

SOLUTION

 

KUR approached AMCONYC to produce their NYFW F|W 2016 Collection. AMCONYC cast models, created and executed makeup looks and styled the show. In addition, AMCONYC promoted KUR's show via social media and email marketing.   

 

RESULTS

 

By working with AMCONYC, KUR secured press placements and an increase in social media followers by 10%. Their connections by meeting a substantial amount of bloggers and influencers help gain more awareness to the brand.

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“The show was a success. We received of social media coverage and after the show, we gained a lot of social media followers. The AMCONYC team was very organized.” Kasuni, Designer.