BACKGROUND

 

Kreyol is a brand that celebrates individuality through creating bold designs that aim to enlighten and empower.  Kreyol, inspired by the founder's Haitian heritage, represents vibrancy, color, resilience, boldness and strength.

 

 

CONSTRAINTS

 

Kreyol was seeking to debut a highly commercial line at AMCONYC Fashion Week in 2016 with limited time and resources.  Without launching a successful line, Kreyol's brand would not be widely released to bloggers and consumers.

 

SOLUTION

 

Kreyol approached AMCONYC to produce their NYFW fashion show in 2016.  AMCONYC cast models, created and executed makeup looks and styled the show.  In addition, AMCONYC promoted Kreyol's show via social media, public relations, and email marketing.  AMCONYC was able to secure press and editorial placements.

 

RESULTS

 

"Adriana's production team, project management, and overall execution is one of the best I've had the pleasure to experience.  We were so honored to have worked with AMCONYC." - Joelle, Designer

 

By working with AMCONYC, Kreyol grew their email marketing list and social media followers by 5%.  Their connections by meeting a substantial amount of bloggers and influencers help gain more awareness to the brand.