GRAPHIC DESIGN

Graphic design, also known as communication design, is the art and practice of planning and projecting ideas and experiences with visual and textual content. Logos typically are the first impression a potential client will have about you. Your branding hangs upon your logo, which serves as a split-second reminder of who your company is. A good logo will emulate your company’s ideology, personality, and culture into a single graphic.

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So basic elements make makes a logo good? It must be adaptable to all platforms from business cards to billboards. Two colors, easy to read fonts, distinctive in black and white or color are best. Most important, your logo must convey what your business is about in a clean, modern design.

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Don’t be afraid to change your logo into something more up to date. Many companies do this: Pepsi, Amazon, Nivea, Miami Dolphins, Motorola, Facebook, and Instagram are among them. A new logo can add a new pep in your branding and immediately lets your audience know you are ahead of the times.