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Client Case Study

-HOTWORX

Highland Creek, NC

AMCONYC SERVICES

Background

HOTWORX is a virtually instructed exercise program created for users to experience the many benefits of infrared heat absorption while completing a 30-minute Isometric workout or 15-minute High-Intensity Interval Training (HIIT) session.

 

There are over 600 franchise locations. This case study is for one location in Highland Creek, NC. Their main source of lead generation is through social media.

AMCONYC SERVICES

Constraints

HOTWORX Highland Creek had a stagnant social media presence with little to no growth in the year the page was created. They weren’t posting consistently, therefore, not utilizing their reach to obtain new members. The page had a cookie-cutter approach and wasn’t tailored to reach or connect with the local market.

Services Obtained

Increased Engagement by 440% Increased Followers by 60% Increased Members by 50%

  • On-site content creation

  • Editing, and publishing up to 5 xs a week

  • Hashtag research

  • SEO-rich Caption Creation

  • Community engagement/management

  • Community building/growth

  • Graphics Creation

  • 2 Edits and 1 Approval Notice

  • Monthly Reports

Solution

AMCONYC took over HOTWORX Highland Creek, NC Instagram in May 2024 and has seen exponential growth. In two short months, their page went from 1067 followers to 2371 and their engagement rate increased by 440%.

  • Social Media Strategy: Developed and implemented a targeted social media campaign on Instagram and Facebook, focusing on engaging visuals, captivating captions, and consistent posting schedules.

  • ​Custom Content Creation: Produced a diverse range of high-quality, visually appealing static and video content showcasing their personality, environment, and community.

  • Community Management: Engaged with potential clients through personalized interactions on social media platforms, nurturing leads and converting them into consultations for Juliette's interior design services.

AMCONYC SERVICES

BEFORE

AMCONYC SERVICES
AMCONYC SERVICES

AFTER

AMCONYC SERVICES

Results

By working with AMCONYC, HOTWORX obtained an award for Social Media Warrior, increased their followers, and memberships to over 700.

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