BACKGROUND

 

Marcelle Abel Wellness is a certified Health and Nutrition Coach committed to empowering women in their midlife years going through perimenopause or menopause. Her 8-week exercise program specializes in nutrition, movement, and lifestyle changes. She believes in the transformative power of embracing a healthy lifestyle.

 

CONSTRAINTS

 

Marcelle started noticing that her existing marketing processes and solutions were holding her back from doing what she loves — spending more time helping her clients. The process was time-consuming and very manual. Her website, branding, and content needed to be aligned so that her message was consistent across all platforms. She needed thought partnership and execution on building out automations and content for a 360 approach.

 

 

 

SOLUTION

 

AMCONYC dove into the website, content, images, assets etc, and began formulating a process for content creation ideas across all channels. We then automated the email sequences and created additional revenue-generating emails to prospective clients already in the pipeline.

 

 

RESULTS

 

AMCONYC was able to streamline the operational and marketing process by providing organization and strategic insight that has completely reshaped how the business operates. We introduced innovative growth strategies that have not only saved time but also significantly boosted the business's performance resulting in several clients and email database growth.

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SERVICES OBTAINED

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• Email Marketing

• Marketing Automation

• Social Media Content Ideation

• Website Audit, Optimization and Management

• Content Alignment

• High-level strategy & implementation